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Optimize Your Business for AI, Traditional, and Social Search
In 2026, online research has become an almost universal activity for consumers. Studies are showing that anywhere from 76% to as high as 99% of U.S. consumers seek information online before reaching out to or visiting a business.
Hubspot, a leading online marketing and customer relationship management platform, released their 2026 State of Marketing Report, which reflects just how important it is for businesses of all sizes to have a strong online presence through search engines, AI models, and social media platforms.
Romanelli Digital provides search and social media marketing consulting services to small and medium-sized businesses (SMBs).
We specialize in the following types of digital marketing services:
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- Social Media Marketing (SMM)
We leverage traditional search engines, AI models, and social media to organically boost visibility, which helps increase brand awareness, maximize customer conversions, and scale business growth.
These include search and social platforms such as…
- ChatGPT
- Gemini
- Perplexity
- Twitter/X
Make sure to check out our Free Marketing Guides offering strategies and tactics covering SEO, GEO and SMM which you can start applying to your online business assets today.
If your SMB is seeking to stay competitive, grow your customer base, increase brand authority, and remain visible to today’s online consumer, then marketing your brand via SEO, GEO, AEO, and SMM will provide you with the means to fulfill these goals.
Regardless of whether your prospects are relying upon a search engine, a chatbot interface, or a social media platform, your brand’s content must be…
- Discoverable
- Authoritative
- Trustworthy
Search engine optimization, generative engine optimization, answer engine optimization, and social media marketing strategies are four (4) of the most important pillars to help businesses achieve these objectives.
If you would like, you may also jump directly to our Pricing Plans page and/or set up a Free Consultation through our Contact page – please see main navigation menu above.
Search Engine Optimization (SEO)
SEO is the foundation driving visibility on traditional search engines like Google and Bing, which are still the default gateway (starting point) for online information. SEO best practices which have successfully carried the industry for years, will continue to be highly relevant!
However, with the advent of generative artificial intelligence (GenAI), marketers should focus more on incorporating brand authority, brand trust, freshness, and relevance, into their SEO content.
In addition to traditional search engines, content is now being optimized with the aim of having brands more prominently displayed in AI models or large language models (LLMs).
In 2025 and beyond, SEO will continue to be more about promoting brand familiarity and optimizing for answer-first keywords on a cross section of platforms.
Companies who start adopting an omnichannel approach to SEO will be ahead of the curve – while those that don’t adopt risk getting left behind in this new world of search optimization.
Local SEO will continue to play a prominent role in how businesses are found online, and how brands can attract clients and customers searching for products and services in select geographic territories like townships, cities, large metropolitan areas, and county-wide locations.
Like other professions, SEO has its own unique nomenclature. Therefore, we have compiled key terms into a search engine optimization glossary for your convenience.
Large Language Models (LLMs)
LLMs are the underlying artificial intelligence (AI) technology which drives both Generative Engines and Answer Engines. They function more like research assistants, by reading and performing an analysis of the information being sought by a consumer.
In essence, they take a stack of online publications (e.g., websites, blogs, books, magazines, newspapers) and summarize all the relevant information for you.
Generative Engine Optimization (GEO)
Generative Engines have dramatically altered the way that people find information online.
GEO is the practice of optimizing a brand’s online content for maximum visibility in today’s AI-driven generative engine search models such as ChatGPT, Gemini, and Claude.
These models have become highly valuable sources of information for searchers.
This technology requires a different approach to optimizing a brand’s digital assets for maximum discoverability.
GEO is not replacing SEO, but it is augmenting the long-time practice. These new AI search models are not replacing traditional search engines, but they are complementing them.
We have a glossary of key terms found in the generative engine optimization industry for further understanding.
Answer Engine Optimization (AEO)
Answer Engines have also dramatically altered the way that people find information online.
AEO is the practice of optimizing a brand’s online content for maximum visibility in today’s AI-driven answer engine search models such as Google’s AI Overviews, Perplexity, and Google’s AI Mode.
These models have also become highly valuable sources of information for searchers.
AEO is also not replacing SEO, but it is changing the complexion of how traditional search engine results pages (SERPs) now appear to an online consumer.
Social Media Marketing (SMM)
Organic or non-paid SMM, sometimes referred to as Social Search or Social SEO, is more important now than it has ever been, given today’s consumer landscape.
Companies that effectively leverage SMM are able to forge lasting relationships with their customers/clients.
This helps them ultimately build two of the most coveted aspects of marketing – brand loyalty and brand advocacy.
The type of information you post, when you post, and how you choose to post your content can have a considerable effect on the performance of your content. This will also affect how it is perceived by social media users.
Here are examples of some of the most popular types of content being posted on today’s social media platforms:
- Polls/surveys
- Webinar notices
- Platform articles
- Podcast episodes
- Short-form videos
- Roundups/listicles
- Multi-page carousels
- Periodic newsletters
- Animated infographics
- User Generated Content (UGC)
Visit our social media marketing glossary of key terms for in-depth industry definitions.
Modern Search Optimization
Modern search optimization is no longer about ranking on just Google. People conduct billions of searches each day across a plethora of other platforms like Facebook, Twitter/X, LinkedIn, Reddit, TikTok, and Amazon.
AI models such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews, have joined this modern search party.
There are new search parameters that businesses should follow to optimize their presence across all relevant search platforms today.
The new formula can be laid out as follows:
SEO (foundational layer) + Local SEO (foundational layer) + AEO (supplemental layer) + GEO (supplemental layer) + Social Search (supplemental layer) = Modern Search Optimization.
Search marketing now demands an omnichannel approach and a versatile content ecosystem strategy.
Custom Website Designs
Our custom website design services that fits your particular industry, will help ensure your content is SEO, GEO, and AEO optimized for discovery. This will include being found on both traditional search engines as well as AI models like ChatGPT.
Strictly relying upon an AI-generated or generic website design will put your business at a competitive disadvantage. It will lead to reduced online visibility and make it much more challenging for your brand to rank well.
Your website is one of the most important digital marketing assets you own. A well-thought-out, customized design, can significantly increase customer or client conversions of your company’s products or services.
Social Media Posts
Whether it’s Facebook, LinkedIn, Reddit, or Twitter/X, we have the tools to create engaging social media posts.
Our social media posting services help keep your brand on the mind of your customers, clients and followers.
Blogging Articles
We’ve been drafting blog content for years. Our writing services ensure best practices go into every blog post.
A well-crafted series of blog articles is still one of the most valuable strategies in any search environment.
Google Business Profiles
When it comes to local SEO, a well-designed and well-managed Google Business Profile (GBP) is the most important asset you have. It is the lifeblood of local visibility. One of the best parts about your GBP…Google does not charge for set up!
Our Google Business Profile services are designed to help small and medium-sized businesses optimize and manage their business profiles, in order to maximize their chances of consistently showing up at or near the top of local search results.
Your GBP should function as a customer lead magnet – don’t just set it and forget it!
Build a Viable Business
Grow your company’s unique personality and create an unforgettable customer experience!
Create a Winning Brand
Stay ahead of your competition with digital marketing strategies that actually work!
Why Choose Us
Professional
Our mission is helping small and medium-sized businesses to grow their brands through organic digital marketing services.
Supportive
Visit our About page to learn more about our company background and use our Contact page to reach us directly.
Passionate
We will be posting weekly blog articles covering a variety of SEO, GEO and Social Media Marketing topics.
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