Marketing Services

This page will provide a general outline of the digital marketing consulting services offered by Romanelli Digital.

These consulting services are focused on search engine optimization, generative engine optimization, and social media marketing.

Please visit our Pricing Plans page for a complete breakdown of all the bundled and individual services, along with their accompanying professional fees.

Digital Marketing Consulting Services

Source: Google Search Engine

Search Engine Optimization (SEO)

We offer a full suite of search engine optimization (SEO) marketing consulting services – these include:

• On-page SEO

• Off-page SEO

• Technical SEO

• Localized SEO

The four (4) historical pillars of SEO search intent (informational, navigational, commercial, and transactional) are the foundation of traditional SEO.

Optimizing your web content for the most popular platforms such as the following, should also be part of a comprehensive SEO strategy: 1) Facebook, 2) LinkedIn, 3) Reddit, 4) Twitter/X, and 5) YouTube.

Public Perception of SEO

Over the years, SEO has often been perceived by many people as only being about creating “content” that search engines (e.g., Google, Bing, etc.) would be willing to show in their “Top 10” search results.

However, that is only the “tip of the iceberg” when it comes to the depth of services an SEO professional should be providing to their clients.

Here are the tasks that are oftentimes associated with SEO services by the public:

• Creating an overwhelming amount of content to impress visitors (e.g., long-form website pages and blog posts)
• Stuffing a bunch of keywords onto a webpage or blog post to trick search engines into ranking your content
• Adding fancy title tags and meta descriptions to a site for appearance on SERPs (search engine results pages)
• Getting a large volume of backlinks (regardless of their quality or relevance) to point at your website and/or blog
• Applying band-aids or one-time SEO fixes in the hopes of correcting inconsistent or poor ranking results

Actual Reality of SEO

Here are the actual tasks that should be performed by a competent SEO professional:

• Creating quality content that is helpful, regularly refreshed, and provides timely data and information to site visitors
• Incorporating keywords based upon search intent and the particular marketing funnel stage being targeted
• Making certain all technical aspects of a site (e.g., loading times, mobile-friendliness, crawl budget, UX/UI, robots.txt file configuration, HTML and XML sitemaps, schema markup, etc.) are sound enough so they don’t interfere with rankings or citations
• Acquiring authoritative and relevant backlinks from other websites and blogs that contribute beneficial link equity to a site
• Optimizing your site’s UX (user experience) and UI (user interface) components to increase user dwell time, maximize pages per visit, and reduce overall bounce rates
• Maintaining a robust local SEO presence by optimizing a business’s Google Business Profile, managing consumer reviews, and obtaining listings on influential local directories
• Providing data-driven insights, KPIs (key performance indicators), and adapting to search engine and social media algorithm changes
• Optimizing a site’s content for modern voice searches, and hand gestures on images (i.e., “circle to search”)
• Establishing a strong internal linking network to maximize the flow of link equity across an entire website and/or blog
• Demonstrating compliance with Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) requirements – especially for YMYL (“your money your life”) content such as legal, medical or financial information
• Adapting a site’s content for video optimization on such platforms as YouTube, TikTok, and Instagram

Traditional search has now evolved into a cross-section of resources.

The younger marketing demographics are especially turning towards a variety of platforms for their content. If you want to attract Gen Y (Millennials) and Gen Z consumers to your brand, you must have a digital presence where they spend the majority of their time.

Feel free to reach out with any questions you may have regarding our search engine optimization (SEO) marketing consulting services.

Generative Engine Optimization (GEO)

We offer generative engine optimization (GEO) marketing consulting services designed to help optimize your site content, so that your brand is understood and cited by AI platforms.

Thanks to AI, the four (4) historical pillars of SEO search intent are now being joined by a fifth type – human conversational intent. This type of intent relies upon natural language processing (NLP) to understand the meaning and context of a user’s search query.

People are no longer just expecting a list of websites with blue hyperlinks on SERPs (search engine results pages) – they also want very specific answers to be presented to them in a conversational tone!

While no one relies solely upon AI for their information needs, people are finding that the AI models, especially for complex tasks, are more efficient and useful than traditional search engines.

AI-powered search models or LLMs, also known as Chatbots, and even Google’s own AI Mode and AI Overviews, have begun to rewrite the rules on search.

GEO Keyword Research

Users who perform searches in the new AI-driven search engines such as Google’s Gemini, and LLM-powered search engines like Perplexity, will be seeking very specific answers to their search queries.

Instead of targeting keywords like “best local restaurants,” businesses need to be prepared to provide responsive online answers to specific individual inquiries – or a series of related inquiries – like:

• “What are the best local authentic Italian restaurants in my area?”
• “Which Italian restaurants offer curbside pickup and delivery services?”
• “What are the typical price ranges for Italian restaurants in San Diego?”
• “Does La Dolce Vita Italian restaurant offer banquet and catering services?”

GEO Best Practices

The key to ensuring your content is included as a source for AI-generated answers is by incorporating the following best practices into your content creation and technical configuration process:

Content Considerations

• Review how each AI platform presents information to its users
• Maintain freshness signals (e.g., with proper last modification dates)
• Focus on using conversational language; emulate how people converse
• Incorporate detailed FAQs and summaries of your products and services
• Practice bidirectional and contextual internal linking of all pages and posts
• Use logical URLs, pillar/cluster formats, hierarchal headers, and tables/lists
• Prioritize long-tail keywords that tend to be posed in the form of a question
• Create headers in the form of questions; then provide “answer-first” content
• Provide citations, expert quotes and current studies to support your position

Technical Considerations

• Add structured data (schema markup) that speaks AI’s language
• Verify site crawlability (e.g., access by Googlebot and AI chatbots)
• Maintain site security (i.e., https protocol) and mobile friendliness
• Ensure your site speed and overall site performance are optimized
• Incorporate both an HTML (human-based) and XML (bot-based) sitemap
• Create a shallow site architecture (i.e., limit click-depth to maximum of three)

These approaches will help the AI models more easily discover, understand, and accept your brand as an authoritative source of information.

GEO Summary

Establishing brand and topical authority in your industry is not an optional strategy anymore – it is now a digital marketing imperative. Your content should rank well in Google and Bing. However, ranking at the top of SERPs is not a pre-requisite.

The AI models rely upon information that they scrape from the web, including from major search engine indices like Google and Bing, in addition to content found on websites, forums, and social media platforms, worldwide.

While good old fashioned SEO tactics are still very relevant – brand search volume and answer-first content optimization will become increasingly important as more and more people use AI models to find information.

Nowadays, people are no longer just searching – they are having conversations, giving commands, and asking their preferred AI model to complete complex tasks. Your brand should be front and center in any relevant discussions!

Feel free to reach out with any questions you may have regarding our generative engine optimization (SEO) marketing consulting services.

Answer Engine Optimization (AEO)

The four (4) core pillars of AEO include:

Structuring Direct Answers

Your website content should be designed to provide a clear answer (within 30–60 words) at the very beginning of a page, blog post, or section. This makes it easier for answer engines like Google’s AI Overviews and Perplexity to extract and understand the information you are providing to a user.

Schema (Structured Data)

Using technical markup like FAQPage, HowTo, and Product schema, tells answer engines precisely what your web content is about, increasing the likelihood of being featured in rich snippets, featured snippets, and AI summaries.

Natural (Conversational) Language

Optimization transitions from keywords (short-tail, medium-tail, and long-tail) to natural sounding, question-based phrases – the way people would actually speak to one another when making an inquiry (e.g., “What is the best platform for setting up a PLLC for a large dental practice in the state of Nevada?” instead of just simply “Nevada PLLC for dentists”).

Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T):

Answer engines prioritize authoritative, verified, expert-driven data. That’s why your brand should strive to have a strong presence across a variety of third-party social platforms like LinkedIn, Reddit, and Twitter/X, as well as a fully-optimized Google Business Profile.

These and other sources will help answer engines to validate your business’s credibility within you’re your given industry.

Social Media Marketing

We offer a full suite of social media marketing consulting services focused on Facebook, LinkedIn and Twitter / X.

Evergreen content (which stays relevant and valuable over a long period) is some of the best type of information you can post on any social media platform.

Here are five (5) of the most popular types of examples of this content:

1. Glossaries and FAQs
2. Product or service reviews
3. How-to guides and tutorials
4. Case studies or success stories
5. Social proof (e.g., client or customer testimonials)

Another effective (and timesaving) tactic you can use is to repurpose your digital content across multiple social platforms at the same time.

For example, you may choose to turn a 2,500-word blog article into all of the following assets:

• A series of Tweets on X
• A multi-page carousel on LinkedIn
• An engaging forum topic on Reddit
• Short-form video or colorful infographic on Facebook
• A one-hour webinar followed by a Q and A on LinkedIn

The possibilities are truly endless when it comes to SMM.

Taming marketing’s “wild side” is well within the reach of any small and medium-sized business.

Feel free to reach out with any questions you may have regarding our social media marketing (SMM) consulting services.

Specialized Marketing Consulting Services

Custom Website Designs

We offer custom website design consultation services with an emphasis on UX/UI (user experience/user interface) design features. Please contact us to discuss your individual design needs.

There are dozens of setup considerations, design features, and functionality tools that a business should consider when creating and maintaining a website – especially as we move into this new marketing era of AI.

Website Design Caveats

Out of the box or AI-generated websites can leave a lot to be desired. While they have some advantages (e.g., development speed, efficiency and scalability), there are many important disadvantages to exclusively using them for your website design.

These drawbacks can include the following:

• Limitations on creativity and originality (e.g., AI tends to produce mainly generic designs, oftentimes lacking the unique company founder’s journey or brand story)
• SEO and GEO optimization issues affecting website visibility
• Ethical considerations (e.g., copyright infringement and plagiarism)
• Hidden costs (e.g., professional revisions and redesigns may be needed)
• Lack of control and flexibility over customization features and key plugins
• Data/privacy concerns (e.g., collecting/storing user data without permission)
• Overdependence on technology (i.e., lack of human accountability, expertise and oversight)

A customized website design will help ensure your business stands out in the consumer marketplace, while avoiding potential problems that can occur when the human element is removed from the design process.

Website Design Considerations

When you are deciding on the best approach for creating your site, here are five (5) key considerations to keep in mind:

1. Type of hosting service (managed vs. self-hosted)
2. The plan level (e.g., business vs. eCommerce vs. enterprise)
3. Site theme you select (very important for aesthetics and functionality)
4. The CMS or content management system you choose (we prefer WordPress)
5. Plugins which are utilized (e.g., SEO optimizers, dynamic page builders, analytics, security, accessibility)

UX/UI Website Design Features

UX/UI (user experiences/user interface) features can have a big impact on how your website ranks on all the search engines, how effective your site is at communicating the value of your products/services, and how successful your website is at converting visitors into prospects or paying customers/clients.

These features include, but are not limited to, the following:

Navigational breadcrumbs; Website color combinations; Floating informational sidebars; Footer and header menu layout; Sticky headers and mega menus; Contextual page linking structure; Click-depth of your “money” pages; Attention grabbing Lottie animations; and “In-content” call to action (CTA) buttons

Social Media Posts

We offer a variety of social media posting services and can create everything from attention-grabbing carousels on LinkedIn to animated infographics on Facebook, all designed in your brand’s voice. Please contact us to discuss your individual social media posting needs.

Here are some of the most important considerations when deciding how you are going to approach posting on social media:

• Target Audience Alignment – determine which platform(s) your ideal customers spend the bulk of their time
• Value & Relevance – social media content should do one of three things (solve problems, entertain, or educate)
• Content Formatting – a video created for YouTube will often not work on TikTok or Instagram
• Algorithms – understand how each algorithm works (e.g., LinkedIn prioritizes the first hour of engagement to determine whether to push your organic content out to a wider audience)
• Community Management – you must be prepared to respond to feedback from other members on a given social platform
• Conversion Objectives – what is the goal of your social media post (e.g., brand awareness, a newsletter sign-up, a monthly sales subscription, breaking news announcement, conference invitation, etc.)
• Platform Selectivity – you do not have to be on every viable platform; choose 2 or 3 to master that are compatible with your brand

Consistency, format and timing of posts play an important role in how the social media algorithms ultimately treat and disseminate your content across their platforms.

Blogging Articles

We offer blog writing and maintenance services, to help keep your brand’s content fresh and up to date. Please contact us to discuss your individual blogging article needs.

Creating pillar pages (main content) and cluster pages (supporting content) are two keys to blogging success.

Here are some other specific SEO rules that should be followed by blogs:

Author bios; Proper title tags; Hierarchy of headings; Friendly URL structure; Internal/external linking; Prominent calls to action; Hyperlinked table of contents; Effective keyword disbursement; and Bulleted “Key Takeaways” section

Google Business Profiles

We offer services to help you establish, design, optimize and maintain your Google Business Profile (GBP) with SEO, GEO, and AEO friendly content. Please contact us to discuss your individual GBP needs.

Here are some key functions of your GBP that should be optimized, in order to help you build more brand awareness and expand your business:

• Announcing special service offerings and product discounts
• Generating “blog-style” posts that align with local search intent
• Responding to every consumer review (whether positive or negative)
• Adding photos and illustrations of your product and service offerings
• Posting product and service related short-form videos to attract prospects
• Creating a comprehensive FAQ section for existing and prospective customers
• Tracking built-in analytical features such as profile views, phone calls and website visits

Once you understand Google’s guidelines for establishing your GBP, you’ll be off and running.

Schedule a time to discuss any of the following services offered by Romanelli Digital:

• Social media marketing
• Search engine optimization
• Answer engine optimization
• Generative engine optimization
• Specialized marketing consulting

You may use the button below to visit our Contact page for our email address, phone number and online submission form.