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Glossary

Our glossary of social media marketing (SMM), search engine optimization (SEO), generative engine optimization (GEO), and GenAI terminology (linked below) will help small and medium-sized business owners to:

  1. Optimize their online content for search engines
  2. Improve the chances of being cited by AI models
  3. Attract more viable customers or clientele
  4. Avoid search engine penalties

The terms are organized in alphabetical order and arranged by four (4) key industries – the full glossary for each sector is located as follows:

Note: In order to better understand the application and impact of artificial intelligence on today’s digital marketing industry, we’ve included a section of important terms and definitions devoted to the GenAI industry as a whole.

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